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DISPLAYS
POS displays can significantly influence shoppers at a critical point in their purchase decision-making process.
Whether pallet displays, floor stands or counter displays, these retail marketing solutions focus on capturing shopper attention in order to boost brand awareness and impulse sales.
Displays also offer a great canvas for communicating value propositions and promoting limited-time or exclusive retailer offers.
The power of POS displays
A POS display is not just an availability driver; it is a powerful tool enabling brands to speak to shoppers at the point of purchase.
Aligned with your brand values, key messages and ATL activity, these additional touchpoints make the overall brand experience more engaging. If shoppers see understand your offering, they are more likely to pick up your product.
Floor-standing displays work well for larger products, in the foyers and aisles of bigger stores. Counter displays are perfect for highlighting smaller, high-margin items like cosmetics and snacks in checkout zones or specialist stores.
POS decorations do not carry product, but help to increase visual impact and create instore theatre around shelves and displays.
Aligned with your brand values, key messages and ATL activity, these additional touchpoints make the overall brand experience more engaging. If shoppers see understand your offering, they are more likely to pick up your product.
Floor-standing displays work well for larger products, in the foyers and aisles of bigger stores. Counter displays are perfect for highlighting smaller, high-margin items like cosmetics and snacks in checkout zones or specialist stores.
POS decorations do not carry product, but help to increase visual impact and create instore theatre around shelves and displays.
Environmental impact
80% of the environmental impact of a POS display is determined at design stage. Our preferred materials are cardboard, corrugate and sustainable alternatives containing up to 100% recycled material.
All our wood-based raw materials come from sustainable forestry, with over 90% being FSC® or PEFC certified.
A sophisticated material configurator, based on material performance properties, helps our designers create highly visible displays that are as environmentally responsible as possible.
To minimise plastic use and improve recycling efficiency, we are exploring alternative renewable materials and developing new barrier coatings with commercial partners.
All our wood-based raw materials come from sustainable forestry, with over 90% being FSC® or PEFC certified.
A sophisticated material configurator, based on material performance properties, helps our designers create highly visible displays that are as environmentally responsible as possible.
To minimise plastic use and improve recycling efficiency, we are exploring alternative renewable materials and developing new barrier coatings with commercial partners.
Sustainable solutions
We use the optimum flute profile for every display solution we develop, combining our inline production expertise with sheet-to-sheet lamination for the perfect blend of print quality and material strength.
Thorough material analysis and testing by our in-house laboratory in Germany ensures that every temporary POS display performs optimally, meeting both sustainability and durability goals.
Permanent POS displays for longer-term campaigns tend to be designed and produced in wood, metal and certain plastics, for greater durability and strength. Extended use brings down their environmental impact over the total lifetime of the display.
Our expertise ensures that your POS displays can drive sales growth more sustainably.
Thorough material analysis and testing by our in-house laboratory in Germany ensures that every temporary POS display performs optimally, meeting both sustainability and durability goals.
Permanent POS displays for longer-term campaigns tend to be designed and produced in wood, metal and certain plastics, for greater durability and strength. Extended use brings down their environmental impact over the total lifetime of the display.
Our expertise ensures that your POS displays can drive sales growth more sustainably.
